Brief your AI like a new hire.

Imagine telling a new hire to "produce the sales report for the month" and nothing else. You'd get something back, and it might be usable half the time. That's how most people brief their AI.

Better outputs come from delegation, and you already know how to delegate. This is the four-part framework Sean built so everyone on his team gets better work out of their AI.

THE FRAMEWORK

The four parts.

Give your AI all four, in this order, every time the job matters.

What you need.
The job, and the finished thing you expect back. "A one-page sales report" is a job. "Help with sales" isn't.
Who it's for.
Who reads it, what they already know and what they care about. The same report reads differently for your partner and your bank.
How to do it.
The steps, the sources, the format, the length and the rules. Everything you'd tell a new hire before they start.
What it's for.
The objective. When the AI knows what the work has to achieve, it makes better calls on everything you didn't spell out.

Copy it, fill in the brackets and paste it into any AI chat.

The delegation template.

WHAT I NEED
[The job in one or two sentences. Name the finished thing: "a one-page sales
report", "a reply email", "three caption options".]

WHO IT'S FOR
[Who will read or use it, what they already know and what they care about.]

HOW TO DO IT
[The steps, the sources to use, the format, the length and the rules. Paste an
example of a good one if you have it.]

WHAT IT'S FOR
[What this is meant to achieve: the decision it should help someone make, or
the result it should get.]

Before you start, tell me if anything above is unclear or missing. Ask, don't
guess.

EXAMPLES

Three briefs, filled in.

The monthly sales report

What I need: A one-page sales report for October: total sales, the top five products and how each one compares to September.
Who it's for: My business partner. She reads it on her phone in two minutes and cares about cash more than detail.
How to do it: Use the attached export. One short table, then three sentences. Flag any product that dropped more than 20%.
What it's for: We decide on Friday what to reorder for December.

A reply to an unhappy customer

What I need: A reply to a customer whose order arrived four days late.
Who it's for: A repeat customer on her third order. Her message is polite but she is clearly annoyed.
How to do it: Apologise once. Say what happened in one sentence. Offer free delivery on her next order. Under 120 words, friendly and never stiff.
What it's for: Keep her ordering from us.

Captions for a product reel

What I need: Three caption options for a reel about our new product.
Who it's for: Followers who have bought from us before, mostly aged 25 to 40.
How to do it: Under 60 words each. End each one with a question people can answer in a comment. No hashtags in the caption.
What it's for: Comments, so the reel reaches people who don't follow us yet.

FOR YOUR TEAM

Give it to your whole team.

Pin the template wherever your team works with AI, and everyone's AI work starts coming back at the same standard. A brief someone reuses every week is ready to become a skill, which is level three of the method, and the Skill Prompt turns it into one.

If you'd rather we trained your team on this in a day, that's what our workshops are for.

See what we do